Social analytics, Katie Delahaye Paine and the CIPR Social Summer
There’s a bit of a ‘first’ going on at the CIPR… yesterday we had the first CIPR Social Summer meeting at CIPR HQ, which is the first of a series designed openly on a wiki by members for members and...
View ArticleMaking sense of social analytics
This is my article as it was published in New Media Age yesterday: The Chartered Institute of Public Relations Social Media Panel launched a Measurement Group last month to help practitioners navigate...
View ArticleCIPR Social Summer on mobile marketing
I’m not a fan of the iPhone, or iPad come to that (more later). But it wasn’t until yesterday evening at the CIPR that I learned quite how manic some marketers have become. The following conversation...
View ArticleFriday Roundup – social media is a total waste of time
Friday Roundup 11th June 2010 Seriously. Do I have to write anything today? There are so many great posts on MarCom Professional this week that I feel a tangible improvement in my personal development...
View ArticleFriday Roundup – AMEC and the value of PR
The PR measurement and evaluation community came together in Barcelona 16th-18th June for the AMEC 2nd European Summit. AMEC is the Association for Measurement and Evaluation of Communication, and they...
View ArticleWhere's your brain at? Where's your consultancy at?
Do you ‘do’ search engine optimisation? If so, it seems you are most probably a SEO consultant because public relations consultants who ‘get’ SEO appear to be very thin on the ground. Not only that,...
View ArticleFriday Roundup 2nd July 2010
Continuous professional development. Bloody important. Guess that’s why the CIPR just moved its whole system online. Brilliant. I mention it because I need some. Professional development that is. Look...
View ArticleOne Web. Many social networks. Facebook's Achille's heel.
Facebook will die. When it comes to asserting my regard for Facebook’s prospects I feel a bit like the guys over at housepricecrash.co.uk. This website was set up by friends with a mutual interest in...
View ArticleFriday Roundup – is social media good?
Is social media good? This is possibly one of the most interesting questions I’ve been asked in my consultants’ capacity in recent times. Of course almost all media is now social, or has a social...
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